Revolutionizing Small Business Marketing with AI
About Recovery Room:
Recovery Room, a sports medicine and wellness center in the Berkshires, MA, faced a common challenge among small businesses: the owner was overwhelmed with the time spent on marketing. She sought to create a personalized, efficient, and customizable marketing content generation process that could adapt to various platforms such as Instagram, blogs, emails, reels, and Facebook. Her goal was to significantly reduce the time spent on creating marketing content, which initially took 4 hours to create just 2 pieces of social media content.
AIQ Impact:
AIQ developed a custom solution for Recovery Room by leveraging APIs to connect with an LLM. This innovative approach allowed Recovery Room to create extensive, customized prompts in minutes, generating distinct social media content. Additionally, AIQ implemented a calendar preparation prompting system, enabling Recovery Room to plan content ahead and utilize AI for creating future content topics.
Outcome:
The custom AI tool with business memory, designed by AIQ, empowered Recovery Room to create high-quality marketing content rapidly. Recovery Room now spends 2.15 hours generating 25 pieces of social media content, including 14 Instagram posts, 6 stories, 3 blogs, and 2 emails. By partnering with AIQ Work Smarter, Recovery Room transformed its marketing processes, saving a significant amount of time and resources while greatly increasing content output and quality.
“Rita & Team were able to narrow down my needs and gracefully guide me on how to implement AI into the planning, creating, and scheduling process”
Testimonial:
“AIQ has stirred up excitement of how I can utilize AI to boost office efficiency and effectiveness”
I own and wear many hats, from CEO, COO, CFO, to marketing, account, and HR departments. The biggest area I felt my business was lacking was marketing and promotion. As a sport medicine specialist, I have absolutely no training in marketing strategies, tactics, or content creation. As a small business of 5 employees, I am always money conscious while also thinking of return on investment. Rita was able to narrow down my needs and gracefully guide me on how to implement AI into the planning, creating, and scheduling process of social media and email campaigns. Over the last few months we have strategically created a system to create an event ideas list for the upcoming quarter, generate a calendar complete with event content topics and base business feature content along with type of post, a timeline of when said content should be scheduled for best promotion, and navigated the best social media scheduling tool for delivery of all social media platforms and post type, and made an easy to use content writer for blogs, emails, and social media posts that is specific to our target audience, tone and purpose, and topic.
Rita was gentle with her suggestions when I had reservations about more expensive tools; she was willing to test out products and tools first, before suggesting the one she thought would be the best for me to trial. She is a fabulous team member and resource to have, as the age of AI expands. She has stirred up excitement of how I can utilize AI to boost office efficiency and effectiveness, and create a new service that utilizes AI to assess performance while providing an elite athlete experience. As we continue to navigate down the automation of content creation and new ways to implement AI, I have absolutely no doubt Rita will guide me to the tool that will best service my businesses' needs.
Multilingualism Garden
Coming soon.
